Being an entrepreneur is not a very simple thing as it can be very isolating and intimidating especially when you are beginning your business. But with the advanced technology and you don’t get to go through the hard times alone. There are lots of tools available online that you can use to help you grow your small business and some of them come for free while some of them come at a price but not so costly. I have compiled a list of free and cheap essential tools that you can use to help grow your business. Different factors comes into play when it comes to growing your business and the following tools will definitely make growing your small business easier.
- Google my business (Free)
Making your business known to the world is one of the key things that every entrepreneur should look out for. But advertising does not need to cost you a leg or a hand because there are even free tools that can help you out. One of the best free tools for advertising your small business is without a doubt, google my business. Google is by far the most used search engine and they offer you a platform which helps you connect with your esteemed customers. Google my business allows you to post location, hours you work, and share some pictures about the products you offer. Everything that you have posted, will show on the google search results whenever a person searches about your business. And if you have a more complete google my business profile it can help you a lot when the day comes and you want to start an SEO campaign. Make use this free advertising tool as it is by far the best.
- Google Analytics (Free)
Another tool that is very important to business owners. Digital marketing is a must when it comes to promoting your small business and there is no excuse about that. But expanding your brand’s presence requires you to invest a lot of your time and efforts. And after investing a lot in a digital marketing, you need to know if your investments are making progress and giving you the results you had hoped for. This is where the analytic tools comes in and google analytics is simply the best. Google analytics will help you see how your marketing strategies are working out for you and you will get to know where your audience are accessing your website from. With this google free tool you will be able to determine what is working in your plan and help you work out on a plan to drive even more traffic.
- VoIP (£2.98)
Providing customer care that is available 24 hours a day 7 days a week is definitely another thing that is going to promote your business and it will also boost the performance of your business. VoIP makes sure that you can be able to communicate with your customers at any time that they might be in need. The VoIP systems will allow your customer care to work even when they are travelling as the calls from the clients are directly transferred to them. All you need is strong internet connection which I believe it is not a problem for anyone. VoIP will save you the money you would have used to pay the service provider and you can use that money to invest in other things. Belldial VoIP is fast, affordable and easy. Click here to try it for free
- WordPres (Free)
Many experts agrees that content marketing is the real deal when it comes to marketing your small business. Some of them even refer to content as the king of marketing. There is no better way to do content than having a cool blog for your content. Signing up for WordPress is free of charge and you can get the WordPress themes for free too. The premium WordPress themes are also available and you can get them at a very affordable price. Most of them are under 50 euros. The benefits of using WordPress to promote your content and market your small business are unending.
Planning has always been a key to success of any business and Bplans.com is going to guide you in your business planning process. Bplans.com is not just for the ones starting a new business, it can also be of great help to those refining their existing business model. The business plans in Bplans.com will help you and it does not matter what your niche is. You will be able to develop a business idea into an enterprise.
Unless you are incredibly wealthy you are going to be needing to raise capital as the burden of raising capital can be sometimes very challenging. But what should you do, borrow online, from investors or bank? AngeList is where you are going to find the help you are looking for. Whether you are looking to hire new employees or looking for investors AngeList has got you covered. It is surely a tool that you must have in order to promote your small business.
There is no doubt that as a business owner you must have an email. A lot of activities on your business will be revolving around your email from communicating with your staff to marketing your business. There is no way that you are going to run a business without an email. The good thing about email is that you need to pay nothing in order to get one for your small business. There are several email tools but you have to agree with me that Gmail is the best.